Summary
Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market. Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools. Basemark’s flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.
In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential €6.6 billion Total Addressable Market (TAM).
In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential €6.6 billion Total Addressable Market (TAM).
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More information & hyperlinks
| Web resources: | https://cordis.europa.eu/project/id/101166533 |
| Start date: | 01-06-2024 |
| End date: | 31-05-2026 |
| Total budget - Public funding: | 3 580 302,01 Euro - 2 499 998,00 Euro |
Cordis data
Original description
Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market. Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools. Basemark’s flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential €6.6 billion Total Addressable Market (TAM).
Status
SIGNEDCall topic
HORIZON-EIC-2023-ACCELERATOROPEN-01Update Date
01-10-2025
Geographical location(s)
