Summary
Reusable packaging as a service
Problem
• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;
• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.
Solution
• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;
• Data and logistics platform to take back empty packaging and reward users for taking part;
• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;
Market Opportunity
• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;
• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.
Goal of the Proposal
RePack service will be scaled-up to replace single-use packaging.
Problem
• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;
• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.
Solution
• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;
• Data and logistics platform to take back empty packaging and reward users for taking part;
• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;
Market Opportunity
• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;
• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.
Goal of the Proposal
RePack service will be scaled-up to replace single-use packaging.
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More information & hyperlinks
| Web resources: | https://cordis.europa.eu/project/id/881343 |
| Start date: | 01-10-2019 |
| End date: | 30-09-2022 |
| Total budget - Public funding: | 2 564 375,00 Euro - 1 780 362,00 Euro |
Cordis data
Original description
Reusable packaging as a serviceProblem
• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;
• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.
Solution
• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;
• Data and logistics platform to take back empty packaging and reward users for taking part;
• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;
Market Opportunity
• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;
• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.
Goal of the Proposal
RePack service will be scaled-up to replace single-use packaging.
Status
CLOSEDCall topic
EIC-SMEInst-2018-2020Update Date
27-10-2022
Geographical location(s)
Structured mapping
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