Dissemination and Communication Plan. 1

A draft Dissemination and Communication Plan DCP has been outlined in Section 22 of this proposal A detailed DCP outlining the projects target audiences strategies for engaging the target audience and activities will be produced by M3 of the project and will be updated regularly through the project at M6 M12 M18 M24 M30 and M36 ECO will work closely with ESV in the development of the DCP The DCP will cover the following topics A the identification of key target audiences eg home owners NGOs Local Authorities B a definition of the strategy and objectives to guide the dissemination and communication activities C further definition of the graphical identity of the project logo templates based on the logo for UPSTAIRS that was created during the development of this proposal D the key communication messages and content required to create awareness about the UPSTAIRS communicate with target audiences and create an environment that will foster innovation and interconnections between participating stakeholders E the definition selection and utilisation of the most effective communication channels and tools to reach the target audiences and ensure the success of the awareness creation campaign including social media F participation in three external conferences internal project meetings and planning and organising the final project conference which will take place in M35 distribution of downloadable end user material such as a compendium of research results best practice case studies innovation and improvements in energy audit management field and in energy conservation enterprise culture