Summary
The combination of mobile app and DMP will allow the creation of accurate AND useful push propositions to the guest (but also to the host). As with the flexible booking, guests/travelers can be reminded that it is 5PM and they are in the vicinity of Host XYZ who is preparing a delicious local dish - why not book it now?
There are many other possible (push) scenarios that can provide useful input/suggestions to the app user. Two releases are planned where the first release is a pilot release where app users most likely will have the choice to opt in/out.
First release moved from 18 to 21 months (February 2017); final release moved from 24 to 28 (September 30th 2017)
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