How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China

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Authors: Jin, Yuxi; Skiera, Bernd

Journal title: Journal of Creating Value

Journal number: Volume 8, Issue 2

Journal publisher: SAGE

Published year: 2022

Published pages: 306-327

DOI identifier: 10.1177/23949643221117676

ISSN: 2394-9643