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Authors: Ferran Vendrell-Herrero, Oscar F. Bustinza, Glenn Parry, Nikos Georgantzis
Journal title: Industrial Marketing Management
Journal number: 60
Journal publisher: Elsevier BV
Published year: 2017
Published pages: 69-81
DOI identifier: 10.1016/j.indmarman.2016.06.013
ISSN: 0019-8501
 
                             
                             
                            