Impact assessment

"Description of Work Description of the current situation o Existing studies and surveys to be identified; o Previous impact assessment exercises conducted in the framework of previous Researchers’ night events; Tools o Questionnaires (ex-ante, in-itinere and ex-post)addressing: o Kids: perception of scientists, most popular activities; o Adults, parents, minders, teachers: main sources of knowledge about the event, most popular activities, influence of the event about opinion about the scientists’ job; o On line research: traffic on social media, project website… google analytics; o Desk research analysis: based on detailed analysis of secondary data o Processing of comments and opinions collected to dedicated e-mail address and on social networks; Indicators and parameters to be applied o Qualitative: public opinion on researchers and their job (associations with the word ""researcher"", characteristics of ""actual researchers"", characteristics of ""desired researchers""), interest expressed for science and research, interest expressed for science careers, typology of attendees (age, gender, occupation, background…), intention to attend similar events in the future and involvement of researchers funded by Horizon 2020, including Marie Skłodowska-Curie actions in the activities of the NIGHT; o Quantitative: number of attendees, rating of the event, participation in various activities (number of participants in each activity offered), number of hits on website, number of friends and followers on social networks, number of promotional items displayed and media coverage. Selection of the sample o Method: random selection o Absolute figures: at least 1.500 questionnaires filled in."