Establishing social media and blog activities

We will promote the activities of CARMEN and our ESRs through the beneficiaries’ press and media offices, in video clips for YouTube and social media (e.g. for JGU concerns via facebook has 30.000 likes) and with interviews and statements on local and regional channels (TV, radio, blogger/influencer). We shall invest in an attractive internet presentation with abstracts of our output and news for a broader public. With our focus on cultural heritage, we plan to present an “object of the month”, selected and presented with a text or a short clip by an ESR or supervisor from the second year onwards. Moreover, the poster exhibitions, which illustrate the ESRs’ ongoing research during our workshops, will be an effective link to society. We shall use them to communicate our research results and our mission statement to the public. We aim at turning cultural heritage into a kind of everyday-life experience. The expected cutting-edge research and outstanding results of our communal effort to find a new approach for quality markers and evaluation standards for non-elite art production will find its way to the public. This project supports the claim that research results in humanities will enrich popular demands, interests and narratives.