Communication and dissemination strategy

Communication and dissemination strategy (Month 1-6): strategic document mapping stakeholders’ needs, communications materials to be produced, dissemination tools to be used (how and when), milestones in the project’s work program to implement efficiently the strategy and KPIs to make sure the implementation is on tracks and delivers good results. 1. Website (Month 2). The website will include a presentation of the project’s goals, partners, news, activities and results when available. Regular content updates will be made – that will draw traffic to the project’s site and those of its partners. 2. Promotional brochures and leaflets (Month 2). META Group will design attractive sales materials targeted at potential partners and stakeholders that the project will need for impact. Partners will follow a tailored approach to draw attention of specific target groups. Specific documentation and wording will be produced to match the focus of business executives, investors, policy makers, regulators, potential funders, health authorities or products’ end-users. Electronic and printed versions will be made available. 3. Social media (month 1) and video (Month 6). Communications channels will be set up right at the beginning of the project. To spread the word about the project beyond the scientific community, META Group will multiply communication efforts through Tweets, a Facebook page and regular posts, a Linked-in profile/group, and other more social media. A 2-minute introductory video clip will also be produced and dissemination on all online dissemination channels (social media, project’s website, partners’ website, etc).