Marketing plan and list research

Marketing plan and list research (Month 6-32). META Group will, with the project partners, compile usable lists of prospects for various stages in the project. 1. Dedicated project promotion (Month 1). Right at the launch of the project, a dedicated page will be set up on partner's websites to draw attention of the target audience and promote project news and results. Interviews of experts in the field of operations and of project’s representatives will also be featured via product dedicated channels. 2. Advertising campaigns via project web page and partner's network (2 weeks per year). Advertising campaigns will be used to promote the project’s activities, research papers or other noticeable achievements. 3. International media planning (ongoing activity): The international media strategy includes advising the project partners on interviews, editorial features and buys in other media outlets. META Group SRL will manage the media- buying budget made available by the project.