Éléments de sémiotique stratégique. La pertinence dans les portefeuilles de marque

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Authors: Alain Perusset

Journal title: Revista Acta Semiotica

Journal publisher: PUC-SP

Published year: 2024

Published pages: 76-92

DOI identifier: 10.23925/2763-700x.2024n7.67358

ISSN: 2763-700X