Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer research

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Authors: Dominik R. Bach, Edward E. Rigdon, Marko Sarstedt

Journal title: Journal of Business Research

Journal number: 193

Journal publisher: Elsevier BV

Published year: 2025

Published pages: 115352

DOI identifier: 10.1016/j.jbusres.2025.115352

ISSN: 0148-2963