IPR and innovation management, Commercial Roadmap

This deliverable in its two versions will report on the monitoring the urban logistics market and how it evolves. Potential related initiatives concerning last-mile delivery methods integrating cargo-bike configurations, microCCs and CAVs, while providing the means for cross-stakeholders collaboration will be identified and analysed based on their business model, the services they offer, the areas they operate, and the intelligence they have developed. The deliverable will also advice companies about implementing successful innovation strategies beyond the project’s framework and integrate those into their existing and future business models. Key topics that could be covered are: Strategic guidelines definition; innovation governance; energising techniques; marketing innovation, open innovation and co-creation, etc. Finally, this deliverable will report on the exploitation activities and provides the commercial roadmap. (T5.6)